Belfast’s Christmas Market - Promotion
Creating the Ultimate Guide to the Belfast Christmas Market
Client: Belfast Christmas Market
Industry: Events / Tourism
Platforms: Instagram, TikTok
Campaign: On-the-Ground Event Coverage & Social Guide
The Challenge
The Belfast Christmas Market is one of the city’s most anticipated events but with so much going on, it can quickly become overwhelming. Between the crowds, queues, and countless food and gift stalls, most visitors didn’t know where to start. The challenge? Cut through the noise, capture attention fast, and help people navigate the market in a way that was clear, helpful, and highly shareable.
Our Approach
We knew this was a hot topic and that generic Christmas content wouldn’t cut it. So we positioned our video as the ultimate guide: fast-paced, clear, and genuinely helpful. With so much happening at the market, people needed someone to cut through the chaos and show them what was actually worth their time (and their money).
We teamed up with Food Featured, one of the best-known food pages in the country, to give the content even more authority and reach. Together, we created a video that combined expert picks with a no-nonsense rundown of what to eat, where to go, and how to get the best experience.
By focusing on value + vibe, we gave people something they wanted to watch and share while shining a spotlight on vendors in the process.
The Results
1 video | Over 2.5 million organic views
Highest-performing organic campaign in the market’s history
Featured stalls saw significant traffic increases and higher queue lengths
Why It Worked
When people are overwhelmed, they want simplicity. We delivered just that in a video that was easy to follow, easy to share, and full of value. We didn't just show off the market, we helped people experience it better.
It’s proof that when you combine relevance, clarity, and timing you don’t need ten videos to make an impact. One is enough when it’s the right one.